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Wall Street Journal

Estée Lauder, a Late Digital Adopter, Makes New Push to Reach Shoppers Online

Late to embrace online retail, Estée Lauder EL -3.90%decrease; red down pointing triangle is launching a digital push under its new chief executive officer to reverse a yearslong sales slump. When Stéphane de La Faverie took the helm in January, he announced a revamp that involved meeting customers where they are—which is, increasingly, online. The company's share price has plunged in the past few years, hurt in part by a pullback in spending by Chinese consumers.